- Neural responses to unattended products predict later consumer choicesAnita Tusche
Bernstein Center for Computational Neuroscience Berlin, Charite Universitatsmedizin Berlin, 10115 Berlin, Germany
J Neurosci 30:8024-31. 2010..Overall, the present findings emphasize the potential of implicit, automatic processes in guiding even important and complex decisions...
- Automatic processing of political preferences in the human brainAnita Tusche
Bernstein Center for Computational Neuroscience Berlin, Charite, Universitatsmedizin Berlin, Germany
Neuroimage 72:174-82. 2013..Together, these findings indicate that brain responses triggered by unattended and task-irrelevant political images reflect individual political preferences at different levels of abstraction...