Research Topics
| Nicolas GueguenSummaryCountry: France Publications
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Publications
Hitchhiking women's hair colorNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, 4 rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Percept Mot Skills 109:941-8. 2009..No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data...
Sound level of environmental music and drinking behavior: a field experiment with beer drinkersNicolas Gueguen
Laboratoire Gestic, UFR LSHS, Universite de Bretagne Sud, Lorient Cedex, France
Alcohol Clin Exp Res 32:1795-8. 2008..However, the effect of the level of the environmental music played in a bar still remained in question...
The effect of a practitioner's touch on a patient's medication complianceNicolas Gueguen
Universite de Bretagne Sud, LSHS, Lorient, France
Psychol Health Med 14:689-94. 2009..One week later, patients were solicited at home to evaluate the number of tablets that were taken. Greater medication compliance was found in the touch condition...
The effect of women's suggestive clothing on men's behavior and judgment: a field studyNicolas Gueguen
Institut de Management, Universite de Bretagne Sud, rue de la Loi, 56000 Vannes, France
Psychol Rep 109:635-8. 2011..Results are discussed with respect to men's possible misinterpretation that women's clothing indicates sexual interest, and the risks associated with the misinterpretation...
Weather and helping: additional evidence of the effect of the sunshine SamaritanNicolas Gueguen
Universite de Bretagne Sud, LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France
J Soc Psychol 153:123-6. 2013..Passers-by helped the confederates more favorably on the sunnier days. Positive mood induced by sun may explain such results...
Gait and menstrual cycle: ovulating women use sexier gaits and walk slowly ahead of menNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, 4, rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Gait Posture 35:621-4. 2012..Such behaviors were interpreted as unconscious desires of women near ovulation to reinforce their attractiveness in order to attract more men and to increase their choice of a partner...
Tattoos, piercings, and alcohol consumptionNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, Lorient Cedex, France
Alcohol Clin Exp Res 36:1253-6. 2012..Previous studies have found a link between body tattoos or piercings and risky behavior. However, these studies only examined survey data but not real behavior...
"Say it...near the flower shop": further evidence of the effect of flowers on matingNicolas Gueguen
Universite de Bretagne Sud, LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France
J Soc Psychol 152:529-32. 2012..It was found that women agreed more favorably to the confederate's courtship solicitation when solicited in the area of the flower shop. Positive mood induced by exposure to flowers was used to explain these results...
The sweet smell of ... implicit helping: effects of pleasant ambient fragrance on spontaneous help in shopping mallsNicolas Gueguen
Universite de Bretagne Sud, LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France
J Soc Psychol 152:397-400. 2012..It was found that passers-by helped the confederates more favorably in the pleasant-smelling areas. Positive mood induced by ambient smell was used to explain such results...
Color and women attractiveness: when red clothed women are perceived to have more intense sexual intentNicolas Gueguen
Universite de Bretagne Sud, Lorient, France
J Soc Psychol 152:261-5. 2012..It was found that men evaluated higher sexual intent in the red clothing condition. It was also found that perception of the woman's sexual intent was not moderated by attractiveness rating...
Foot-in-the-door technique using a courtship request: a field experimentNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, Lorient, France
Psychol Rep 103:529-34. 2008..Analysis showed foot-in-the-door was associated with greater compliance to the second request. The theoretical implication of such results with this nonprosocial request are discussed...
Improving medication adherence by using practitioner nonverbal techniques: a field experiment on the effect of touchNicolas Gueguen
IUT de Vannes Département TC, Laboratoire CRPCC LESTIC, Universite de Bretagne Sud, 8, rue Montaigne, BP 561, 56017 Vannes, France
J Behav Med 33:466-73. 2010....
Men's sense of humor and women's responses to courtship solicitations: an experimental field studyNicolas Gueguen
Universite de Bretagne Sud, Social Sciences Department, 4 rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Psychol Rep 107:145-56. 2010..The previous expression of humor was associated with greater compliance with the male confederate's request and with a higher positive evaluation. The possible effects of humor are discussed from an evolutionary perspective...
Effects of solicitor sex and attractiveness on receptivity to sexual offers: a field studyNicolas Gueguen
Département Lettres, Langues et Sciences Humaines, Universite de Bretagne Sud, 4, rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Arch Sex Behav 40:915-9. 2011..Women were more disinclined to have a drink, and none but one accepted the male's sexual request. Such results confirm that men are apparently more eager for sexual activity than women are...
Mimicry and helping behavior: an evaluation of mimicry on explicit helping requestNicolas Gueguen
Université Bretagne Sud, UFR LSHS, Lorient, France
J Soc Psychol 151:1-4. 2011..It was found that mimicry increased compliance to the confederate's request...
Enhanced female attractiveness with use of cosmetics and male tipping behavior in restaurantsNicolas Gueguen
Universite de Bretagne Sud, IUT de Vannes, Département TC, Vannes, France
J Cosmet Sci 62:283-90. 2011..It was also found that the effect of makeup on tipping behavior was mediated by the perception of the physical attractiveness of the waitress, but only when considering male customers...
[A simple method to determine and evaluate "effect size"]Nicolas Gueguen
Université de Bretagne, Lorient Cedex, France
Sante 21:103-5. 2011..This paper is a methodological note presenting the conceptual interest of the effect size, its main indicators and their interpretation...
Similarity and social interaction: when similarity fosters implicit behavior toward a strangerNicolas Gueguen
Universite de Bretagne Sud, LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France
J Soc Psychol 151:671-3. 2011..The results showed that similarity fosters implicit behavior, adding to the growing body of data on the positive effects of similarity and its role in social interaction...
The receptivity of women to courtship solicitation across the menstrual cycle: a field experimentNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, 4 rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Biol Psychol 80:321-4. 2009..It was found that women in their fertile phase, but not pill-users, agreed more favorably to the request than women in their luteal phase or in their menstrual phase...
Bust size and hitchhiking: a field studyNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, 4 rue Jean Zay, BP 92116, 56321 Lorient, France
Percept Mot Skills 105:1294-8. 2007..Increasing the bra-size of the female-hitchhiker was significantly associated with an increase in number of male drivers, but not female drivers, who stopped to offer a ride...
Women's bust size and men's courtship solicitationNicolas Gueguen
Universite de Bretagne Sud, LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France
Body Image 4:386-90. 2007..It was found that increasing the breast size of the female confederate was associated with an increasing number of approaches by men...
Semantically induced memories of love and helping behaviorLubomir Lamy
Universite Paris Sud, IUT de Sceaux, 8, avenue Cauchy, 92330 Sceaux, France
Psychol Rep 102:418-24. 2008..Theoretical explanations are presented, based on a gender-role expectation hypothesis...
Mimicry and propagation of prosocial behavior in a natural settingJacques Fischer-Lokou
Universite de Bretagne Sud, IUT de Vannes, 8 rue Montaigne, 56017 Vannes Cedex, France
Psychol Rep 108:599-605. 2011..The results show that people who had been mimicked complied more often with a request for money and gave significantly more, suggesting they were more helpful and more generous toward other people, even complete strangers...
Tactile contact and spontaneous help: an evaluation in a natural settingNicolas Gueguen
Universite de Bretagne Sud, IUT de Vannes Département GEA, Vannes, France
J Soc Psychol 143:785-7. 2003
Words as environmental cues: the effect of the word "loving" on compliance to a blood donation requestVirginie Charles-Sire
Universite de Bretagne Sud, France
J Psychol 146:455-70. 2012..The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored...
A web replication of Snyder, Decker, and Bersheid's (1977) experiment on the self-fulfilling nature of social stereotypesNicolas Gueguen
Universite de Bretagne Sud, UFR LSHS, Lorient Cedex, France
J Soc Psychol 149:600-2. 2009..Two undergradutates females who were unaware of the experimental conditions judged that they had more probability to respond to the male's message in the physically attractiveness condition...
Solicitation by e-mail and solicitor's status: a field study of social influence on the webNicolas Gueguen
IUT de Vannes Département TC, Universite de Bretagne Sud, Vannes, France
Cyberpsychol Behav 5:377-83. 2002..Results show that, in both experiments, subjects agreed more favorably to the request when the solicitor was of high status. The importance of social information on computer-mediated communication is used to explain such results...
Hitchhikers' smiles and receipt of helpNicolas Gueguen
Universite de Bretagne Sud, Vannes, France
Psychol Rep 94:756-60. 2004..Analysis showed that, when hitchhiking women were smiling, motorists stopped more frequently but not when hitchhikers were men. Also, in all conditions, motorists who stopped were male...
Direct look versus evasive glance and compliance with a requestNicolas Gueguen
Department of Business Techniques, Universite de Bretagne Sud, Vannes, France
J Soc Psychol 142:393-6. 2002
Another evaluation of touch and helping behaviorNicolas Gueguen
Universite de Bretagne Sud, IUT de Vannes, France
Psychol Rep 92:62-4. 2003..Bus drivers were briefly touched by the confederate during solicitation. Analysis showed that bus drivers who were touched accepted the request more favorably but only when made by a female...
Request solicitation and semantic evocation of freedom: an evaluation in a computer-mediated communication contextNicolas Gueguen
Laboratoire GRESICO, Universite de Bretagne Sud, IUT de Vannes, BP 561, 56017 Vannes, France
Percept Mot Skills 95:208-12. 2002..Analysis showed that, when the semantic evocation of freedom is included in the message, a higher compliance rate was observed than in a situation in which this evocation was omitted...
Low-ball and compliance to a request: an application in a field settingNicolas Gueguen
Universite de Bretagne Sud, Vannes
Psychol Rep 91:81-4. 2002..whereas in the control condition the confederate gave this information when stating his request. Analysis showed that low-ball technique leads people to maintain their first decision...
An evaluation of touch on a large request: a field settingNicolas Gueguen
Laboratoire GRESICO, Universite de Bretagne Sud, IUT de Vannes Département TC, France
Psychol Rep 90:267-9. 2002..This finding indicates that touch was positively associated with the subjects' compliance (p<.03)...
Cartoon music in a candy store: a field experimentHélène Le Guellec
Universite de Bretagne Sud, 4 rue Jean Zay BP 92116, 56321 Lorient, France
Psychol Rep 100:1255-8. 2007..or no music. Analysis showed that customers spent significantly more time in the store when cartoon music was played, but the two styles of music were not related to the amount of money spent...
Fund-raising on the web: the effect of an electronic door-in-the-face technique on compliance to a requestNicolas Gueguen
Département TC, Universite de Bretagne Sud, Vannes, France
Cyberpsychol Behav 6:189-93. 2003..Results show that the DITF procedure increase compliance to the last request. The theoretical implication of the effect of this technique in a computer-communication context is discussed...
Odd versus even prices and consumers' behaviorNicolas Gueguen
Universite de Bretagne Sud, IUT de Vannes, Laboratoire GRESICO, 8 rue Montaigne, 56000 Vannes
Psychol Rep 96:1121-2. 2005..99euro, and in the other half they were proposed at 2.00euro. Analysis showed that the price ending with nine was associated with more subjects agreeing to the request, 118 of 200 vs 91 of 200...
Touch, awareness of touch, and compliance with a requestNicolas Gueguen
Laboratoire GRESICO, Universite de Bretagne Sud, IUT de Vannes Département TC, France
Percept Mot Skills 95:355-60. 2002..Analysis showed that touch was associated with significantly higher compliance to the request but no difference was found between subjects who had noticed the tactual contact and subjects who had not noticed...
Women's eye contact and men's later interest: two field experimentsNicolas Gueguen
Universite de Bretagne Sud, Vannes, France
Percept Mot Skills 106:63-6. 2008..2 sec., or 4 sec. The presence versus absence of smile was the dependent variable. Longer duration of eye contact was associated with an increase of smiling...
Tactile contact and evaluation of the toucherDamien Erceau
LSHS, Universite de Bretagne Sud, Lorient, France
J Soc Psychol 147:441-4. 2007..The results showed that for each dimension that the participants evaluated, the touch condition was associated with statistically higher positive evaluations of the toucher than the no-touch control condition...
Social presence reinforcement and computer-mediated communication: the effect of the solicitor's photography on compliance to a survey request made by e-mailNicolas Gueguen
IUT de Vannes Département TC, Universite de Bretagne Sud, Vannes, France
Cyberpsychol Behav 5:139-42. 2002..The importance of social information on computer-mediated communication is used to explain such results...
