Steven Findlay

Summary

Publications

  1. ncbi Direct-to-consumer promotion of prescription drugs. Economic implications for patients, payers and providers
    S D Findlay
    National Institute for Health Care Management Foundation, Washington, DC, USA
    Pharmacoeconomics 19:109-19. 2001
  2. ncbi Do ads really drive pharmaceutical sales? The true effects of DTC advertising remain a mystery
    Steven Findlay
    Mark Health Serv 22:20-5. 2002

Detail Information

Publications2

  1. ncbi Direct-to-consumer promotion of prescription drugs. Economic implications for patients, payers and providers
    S D Findlay
    National Institute for Health Care Management Foundation, Washington, DC, USA
    Pharmacoeconomics 19:109-19. 2001
    ....
  2. ncbi Do ads really drive pharmaceutical sales? The true effects of DTC advertising remain a mystery
    Steven Findlay
    Mark Health Serv 22:20-5. 2002
    ..We found strong circumstantial evidence that ad spending is one of many important elements driving the sharp rise in pharmaceutical sales to consumers...