- Do ads really drive pharmaceutical sales? The true effects of DTC advertising remain a mysterySteven Findlay
Mark Health Serv 22:20-5. 2002..We found strong circumstantial evidence that ad spending is one of many important elements driving the sharp rise in pharmaceutical sales to consumers...
- Direct-to-consumer promotion of prescription drugs. Economic implications for patients, payers and providersS D Findlay
National Institute for Health Care Management Foundation, Washington, DC, USA
Pharmacoeconomics 19:109-19. 2001....