Klaus G Grunert

Summary

Affiliation: Aarhus School of Business
Country: Denmark

Publications

  1. doi request reprint Determinants of consumer understanding of health claims
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Centre, Aarhus University, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 56:269-77. 2011
  2. doi request reprint Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, Aarhus V, Denmark
    Appetite 55:177-89. 2010
  3. doi request reprint Use of consumer insight in the new product development process in the meat sector
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej, Denmark
    Meat Sci 89:251-8. 2011
  4. ncbi request reprint A measure of satisfaction with food-related life
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, University of Aarhus, Haslegaardsvej 10, DK 8210, Aarhus V, Denmark
    Appetite 49:486-93. 2007
  5. doi request reprint Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark
    Appetite 56:357-67. 2011
  6. doi request reprint European consumers' acceptance of functional foods
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Aarhus V, Denmark
    Ann N Y Acad Sci 1190:166-73. 2010
  7. doi request reprint Motivational factors for consuming omega-3 PUFAs: an exploratory study with Danish consumers
    Rasa Krutulyte
    MAPP, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 51:137-47. 2008
  8. doi request reprint How product trial changes quality perception of four new processed beef products
    Faiza Saeed
    MAPP Centre for Research on Customer Relations in the Food Sector, Department of Business Administration, Business and Social Sciences, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark
    Meat Sci 93:119-27. 2013
  9. ncbi request reprint Testing relationships between values and food-related lifestyle: results from two European countries
    Karen Brunsø
    MAPP Centre, Aarhus School of Business, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 43:195-205. 2004
  10. ncbi request reprint Cross-cultural validity of the food-related lifestyles instrument (FRL) within Western Europe
    Joachim Scholderer
    MAPP, Aarhus School of Business, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 42:197-211. 2004

Collaborators

Detail Information

Publications14

  1. doi request reprint Determinants of consumer understanding of health claims
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Centre, Aarhus University, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 56:269-77. 2011
    ..Implications for testing claim understanding are discussed...
  2. doi request reprint Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, Aarhus V, Denmark
    Appetite 55:177-89. 2010
    ..Both are in turn affected by demographic variables, but in different ways...
  3. doi request reprint Use of consumer insight in the new product development process in the meat sector
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej, Denmark
    Meat Sci 89:251-8. 2011
    ....
  4. ncbi request reprint A measure of satisfaction with food-related life
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, University of Aarhus, Haslegaardsvej 10, DK 8210, Aarhus V, Denmark
    Appetite 49:486-93. 2007
    ..It is concluded that this scale will be useful in studies trying to identify factors contributing to satisfaction with food-related life...
  5. doi request reprint Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark
    Appetite 56:357-67. 2011
    ..The results also suggest which dimensions may be missing in the instrument in a more comprehensive instrument adapted to Chinese conditions, most notably a broader treatment of eating out activities...
  6. doi request reprint European consumers' acceptance of functional foods
    Klaus G Grunert
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Aarhus V, Denmark
    Ann N Y Acad Sci 1190:166-73. 2010
    ..This may explain the reluctance of European consumers to accept functional food products...
  7. doi request reprint Motivational factors for consuming omega-3 PUFAs: an exploratory study with Danish consumers
    Rasa Krutulyte
    MAPP, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 51:137-47. 2008
    ....
  8. doi request reprint How product trial changes quality perception of four new processed beef products
    Faiza Saeed
    MAPP Centre for Research on Customer Relations in the Food Sector, Department of Business Administration, Business and Social Sciences, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark
    Meat Sci 93:119-27. 2013
    ..The study gives useful insights for testing of new processed meat products before market introduction...
  9. ncbi request reprint Testing relationships between values and food-related lifestyle: results from two European countries
    Karen Brunsø
    MAPP Centre, Aarhus School of Business, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 43:195-205. 2004
    ....
  10. ncbi request reprint Cross-cultural validity of the food-related lifestyles instrument (FRL) within Western Europe
    Joachim Scholderer
    MAPP, Aarhus School of Business, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 42:197-211. 2004
    ..This version of the FRL was also cross-culturally valid in factor loadings, covariances and variances, but still subject to variation between countries in item intercepts and error variances...
  11. doi request reprint Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production
    Henriette Boel Nielsen
    MAPP Centre for Research on Customer Relations in the Food Sector, University of Aarhus, Haslegaardsvej 10, DK 8210 Aarhus V, Denmark
    Appetite 52:115-26. 2009
    ..The study also shows that North European participants were a bit more sceptical towards PEF and HPP products than the East European participants...
  12. ncbi request reprint The perceived healthiness of functional foods. A conjoint study of Danish, Finnish and American consumers' perception of functional foods
    Tino Bech-Larsen
    The MAPP Centre, The Aarhus School of Business, Haslegaardsvej 10, DK 8210, Aarhus V, Denmark
    Appetite 40:9-14. 2003
    ....
  13. doi request reprint Changing micronutrient intake through (voluntary) behaviour change. The case of folate
    Birger B Jensen
    MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark
    Appetite 58:1014-22. 2012
    ..Dissecting the theories provides new approaches to food-related behaviour that will aid the development of batteries of policy options when targeting nutritional problems...
  14. doi request reprint Social discourses of healthy eating. A market segmentation approach
    Polymeros Chrysochou
    MAPP, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, Aarhus V, Denmark
    Appetite 55:288-97. 2010
    ..Based on the addressed objectives, differences across the segments are described and implications of findings are discussed...