R Pollay

Summary

Country: Canada

Publications

  1. pmc Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents
    R W Pollay
    Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, British Columbia, Canada
    Tob Control 9:136-47. 2000
  2. pmc The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact
    R W Pollay
    University of British Columbia, Vancouver, BC, Canada
    Tob Control 11:I18-31. 2002
  3. pmc Zebras in Russia! Where next?
    R Pollay
    Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada
    Tob Control 12:89-90. 2003
  4. pmc A Premiere example of the illusion of harm reduction cigarettes in the 1990s
    R W Pollay
    Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, BC, Canada
    Tob Control 12:322-32. 2003
  5. pmc Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository
    M E Muggli
    Minneapolis, Minnesota, USA Faculty of Commerce, University of British Columbia, Vancouver BC, Canada
    Tob Control 11:201-9. 2002
  6. pmc Exposing Mr Butts' tricks of the trade. Introduction
    K M Cummings
    Department of Cancer Prevention, Epidemiology and Biostatistics, Roswell Park Cancer Institute, Buffalo, New York 14263, USA
    Tob Control 11:I1-4. 2002

Collaborators

Detail Information

Publications6

  1. pmc Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents
    R W Pollay
    Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, British Columbia, Canada
    Tob Control 9:136-47. 2000
    ..To provide an understanding of the targeting strategies of cigarette marketing, and the functions and importance of the advertising images chosen...
  2. pmc The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact
    R W Pollay
    University of British Columbia, Vancouver, BC, Canada
    Tob Control 11:I18-31. 2002
    ..To understand the development, intent, and consequences of US tobacco industry advertising for low machine yield cigarettes...
  3. pmc Zebras in Russia! Where next?
    R Pollay
    Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada
    Tob Control 12:89-90. 2003
    ..The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work...
  4. pmc A Premiere example of the illusion of harm reduction cigarettes in the 1990s
    R W Pollay
    Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, BC, Canada
    Tob Control 12:322-32. 2003
    ....
  5. pmc Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository
    M E Muggli
    Minneapolis, Minnesota, USA Faculty of Commerce, University of British Columbia, Vancouver BC, Canada
    Tob Control 11:201-9. 2002
    ..These documents detail opportunities and barriers to promotion of tobacco products, as viewed by the tobacco industry and its market research firms...
  6. pmc Exposing Mr Butts' tricks of the trade. Introduction
    K M Cummings
    Department of Cancer Prevention, Epidemiology and Biostatistics, Roswell Park Cancer Institute, Buffalo, New York 14263, USA
    Tob Control 11:I1-4. 2002