M Wakefield

Summary

Affiliation: Anti-Cancer Council of Victoria
Country: Australia

Publications

  1. ncbi request reprint Mixed messages on tobacco: comparative exposure to public health, tobacco company- and pharmaceutical company-sponsored tobacco-related television campaigns in the United States, 1999-2003
    Melanie Wakefield
    The Cancer Council Victoria, Australia
    Addiction 100:1875-83. 2005
  2. ncbi request reprint Effect of feedback regarding urinary cotinine and brief tailored advice on home smoking restrictions among low-income parents of children with asthma: a controlled trial
    Melanie Wakefield
    Center for Behavioral Research in Cancer, Cancer Control Research Institute, Anti Cancer Council of Victoria, Carlton, Victoria 3053, Australia
    Prev Med 34:58-65. 2002
  3. pmc The cigarette pack as image: new evidence from tobacco industry documents
    M Wakefield
    Centre for Behavioural Research in Cancer, Anti Cancer Council of Victoria, Victoria, Australia
    Tob Control 11:I73-80. 2002
  4. doi request reprint Changes in the news representation of smokers and tobacco-related media advocacy from 1995 to 2005 in Australia
    K McLeod
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia
    J Epidemiol Community Health 63:215-20. 2009
  5. pmc Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign
    V White
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Australia
    Tob Control 12:ii23-9. 2003
  6. pmc Teen penalties for tobacco possession, use, and purchase: evidence and issues
    M Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Australia
    Tob Control 12:i6-13. 2003
  7. pmc Tobacco in the news: an analysis of newspaper coverage of tobacco issues in Australia, 2001
    R Durrant
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, Australia
    Tob Control 12:ii75-81. 2003
  8. pmc Socially cued smoking in bars, nightclubs, and gaming venues: a case for introducing smoke-free policies
    L Trotter
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia
    Tob Control 11:300-4. 2002
  9. pmc My pack is cuter than your pack
    M Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia
    Tob Control 11:154-6. 2002
  10. pmc Recall and response of smokers and recent quitters to the Australian National Tobacco Campaign
    M Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia
    Tob Control 12:ii15-22. 2003

Collaborators

Detail Information

Publications46

  1. ncbi request reprint Mixed messages on tobacco: comparative exposure to public health, tobacco company- and pharmaceutical company-sponsored tobacco-related television campaigns in the United States, 1999-2003
    Melanie Wakefield
    The Cancer Council Victoria, Australia
    Addiction 100:1875-83. 2005
    ..To describe and compare the extent of exposure among youth and adults to antitobacco advertising funded by tobacco control agencies, and to smoking-related advertising from tobacco and pharmaceutical companies...
  2. ncbi request reprint Effect of feedback regarding urinary cotinine and brief tailored advice on home smoking restrictions among low-income parents of children with asthma: a controlled trial
    Melanie Wakefield
    Center for Behavioral Research in Cancer, Cancer Control Research Institute, Anti Cancer Council of Victoria, Carlton, Victoria 3053, Australia
    Prev Med 34:58-65. 2002
    ..Since most smoker parents of children with asthma are unable to quit, an alternative measure that would reduce their children's exposure to environmental tobacco smoke (ETS) is to ban smoking in the home...
  3. pmc The cigarette pack as image: new evidence from tobacco industry documents
    M Wakefield
    Centre for Behavioural Research in Cancer, Anti Cancer Council of Victoria, Victoria, Australia
    Tob Control 11:I73-80. 2002
    ..To gain an understanding of the role of pack design in tobacco marketing...
  4. doi request reprint Changes in the news representation of smokers and tobacco-related media advocacy from 1995 to 2005 in Australia
    K McLeod
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia
    J Epidemiol Community Health 63:215-20. 2009
    ..This study aims to show how smokers were represented in smoking-related news articles, editorials, letters and columns in a major Australian newspaper over an 11-year period from January 1995 to December 2005...
  5. pmc Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign
    V White
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Australia
    Tob Control 12:ii23-9. 2003
    ..To examine adolescents' awareness of and response to an adult focused anti-smoking advertising campaign...
  6. pmc Teen penalties for tobacco possession, use, and purchase: evidence and issues
    M Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Australia
    Tob Control 12:i6-13. 2003
    ..To assist further debate and discussion, we identify research issues requiring attention...
  7. pmc Tobacco in the news: an analysis of newspaper coverage of tobacco issues in Australia, 2001
    R Durrant
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, Australia
    Tob Control 12:ii75-81. 2003
    ..To assess the extent and nature of newspaper coverage of tobacco related issues in Australia in 2001...
  8. pmc Socially cued smoking in bars, nightclubs, and gaming venues: a case for introducing smoke-free policies
    L Trotter
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia
    Tob Control 11:300-4. 2002
    ..To assess smokers' perceived effects of smoking bans in bars, nightclubs, and gaming venues on their smoking behaviour...
  9. pmc My pack is cuter than your pack
    M Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia
    Tob Control 11:154-6. 2002
    ..Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye...
  10. pmc Recall and response of smokers and recent quitters to the Australian National Tobacco Campaign
    M Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia
    Tob Control 12:ii15-22. 2003
    ..To track national population indices of recall and response among smokers and recent quitters to an ongoing national televised anti-smoking campaign in Australia...
  11. doi request reprint A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people
    J Gold
    Centre for Population Health, Burnet Institute, 85 Commercial Road, Melbourne, Victoria, 3004, Australia
    Health Educ Res 26:782-94. 2011
    ..Challenges experienced with project implementation and evaluation should be considered as new technological approaches to health promotion continue to be expanded...
  12. ncbi request reprint An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays
    Melanie Wakefield
    The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia
    Health Educ Res 21:338-47. 2006
    ..Retail tobacco advertising as well as cigarette pack displays may have adverse influences on youth, suggesting that tighter tobacco marketing restrictions are needed...
  13. pmc Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior
    Melanie Wakefield
    Center for Behavioral Research in Cancer, The Cancer Council Victoria, Melbourne, Australia
    Am J Public Health 96:2154-60. 2006
    ..To relate exposure to televised youth smoking prevention advertising to youths' smoking beliefs, intentions, and behaviors...
  14. ncbi request reprint The impact of retail cigarette marketing practices on youth smoking uptake
    Sandy J Slater
    Institute for Health Research and Policy, University of Illinois at Chicago 60608, USA
    Arch Pediatr Adolesc Med 161:440-5. 2007
    ..To examine the differential associations of cigarette retail marketing practices on youth smoking uptake...
  15. ncbi request reprint The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall, and engagement
    Yvonne Terry-McElrath
    Institute for Social Research, University of Michigan, Ann Arbor, Michigan 48106 1248, USA
    J Health Commun 10:127-43. 2005
    ..Antismoking advertisements are not alike in their ability to engage youth. Advocates attempting to develop increasingly successful antismoking campaigns should consider the executional characteristics of proposed ads...
  16. ncbi request reprint The role of smoking intentions in predicting future smoking among youth: findings from Monitoring the Future data
    Melanie Wakefield
    The Cancer Council Victoria, Australia
    Addiction 99:914-22. 2004
    ..A growing body of research suggests that intentions about future smoking might play an important role in addition to the influence of past smoking experience on the likelihood of smoking in future...
  17. ncbi request reprint Association between exposure to workplace secondhand smoke and reported respiratory and sensory symptoms: cross-sectional study
    Melanie Wakefield
    Centre for Behavioral Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Carlton, Victoria, Australia
    J Occup Environ Med 45:622-7. 2003
    ..These findings provide compelling evidence that nonsmoking indoor workers are adversely affected by exposure to SHS at work and underline the importance of workplace smoke-free policies in protecting the health of workers...
  18. pmc "Stay away from them until you're old enough to make a decision": tobacco company testimony about youth smoking initiation
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 100 Drummond Street, Carlton, Victoria 3053, Australia
    Tob Control 15:iv44-53. 2006
    ..To determine common themes used by US tobacco industry witnesses pertaining to youth smoking initiation during litigation in the United States...
  19. ncbi request reprint The Hitchhiker's Guide to Tobacco Control: a global assessment of harms, remedies, and controversies
    Ronald M Davis
    Center for Health Promotion and Disease Prevention, Henry Ford Health System, Detroit, MI 48202 3450, USA
    Annu Rev Public Health 28:171-94. 2007
    ..The Framework Convention on Tobacco Control (ratified by 140 countries as of October 1, 2006) provides a template outlining the ingredients for a comprehensive tobacco control campaign...
  20. ncbi request reprint Role of the media in influencing trajectories of youth smoking
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria, Australia 3053
    Addiction 98:79-103. 2003
    ....
  21. ncbi request reprint The effect of a smoke-free law on restaurant business in South Australia
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Carlton
    Aust N Z J Public Health 26:375-82. 2002
    ..This study aimed to determine whether the law had a detrimental impact on restaurant business in SA...
  22. ncbi request reprint Non-smokers' responses when smokers light up: a population-based study
    Daniella Germain
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, 1 Rathdowne Street, Carlton Victoria 3053, Australia
    Prev Med 45:21-5. 2007
    ....
  23. ncbi request reprint Encouraging the right women to attend for cervical cancer screening: results from a targeted television campaign in Victoria, Australia
    Robyn Mullins
    Centre for Behavioural Research in Cancer, Victoria, Australia
    Health Educ Res 23:477-86. 2008
    ..In a population with a high level of awareness of cervical screening, it is possible to run a mass media campaign to encourage screening which is specific to women whose test is due or overdue...
  24. ncbi request reprint News on tobacco and public attitudes toward smokefree air policies in the United States
    Katherine Clegg Smith
    Johns Hopkins Bloomberg School of Public Health, United States
    Health Policy 86:42-52. 2008
    ..Public support is critical as efforts continue to extend protection from secondhand smoke to all. We examine the relationship between state print news coverage of tobacco and public sentiment towards smoking bans...
  25. ncbi request reprint The effect of retail cigarette pack displays on impulse purchase
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, Vic, Australia
    Addiction 103:322-8. 2008
    ..To assess the extent to which point-of purchase (POP) cigarette displays stimulate impulse purchases...
  26. pmc How broadcast volume and emotional content affect youth recall of anti-tobacco advertising
    Lois Biener
    Center for Survey Research University of Massachusetts Boston, Boston, Massachusetts 02125, USA
    Am J Prev Med 35:14-9. 2008
    ..This study investigated the relative impact of the broadcast volume (media weight) and the emotional content of an ad as predictors of advertising recall...
  27. doi request reprint How do friends influence smoking uptake? Findings from qualitative interviews with identical twins
    Kim McLeod
    The Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, Victoria 3053, Australia
    J Genet Psychol 169:117-31. 2008
    ..Adolescents and young adults are aware of the messages that smoking can convey to others and exploit these images to construct a social identity...
  28. doi request reprint Parental awareness and attitudes about food advertising to children on Australian television
    Belinda Morley
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton Victoria
    Aust N Z J Public Health 32:341-7. 2008
    ....
  29. ncbi request reprint Evaluation of smoke-free dining in South Australia: support and compliance among the community and restaurateurs
    Caroline Miller
    Tobacco Control Research and Evaluation Program, Anti Cancer Foundation of South Australia, Unley
    Aust N Z J Public Health 26:38-44. 2002
    ..Specifically, to determine changes in public support and support among the restaurant and cafe industry; to determine changes to self-reported experiences of dining out; and to assess compliance with the legislation...
  30. ncbi request reprint Adult smokers' use of point-of-sale displays to select cigarette brands
    Melanie Wakefield
    Aust N Z J Public Health 30:483-4. 2006
  31. ncbi request reprint The good news about smoking: how do U.S. newspapers cover tobacco issues?
    Katherine Clegg Smith
    Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University, 624 N Broadway, Rm 726, Baltimore, MD 21205, USA
    J Public Health Policy 27:166-81. 2006
    ..Our analysis of coverage of controversial issues also revealed areas where tobacco control efforts seem to pushing against ideological boundaries...
  32. ncbi request reprint Teen smokers reach their mid twenties
    George C Patton
    Centre for Adolescent Health, Royal Children s Hospital, Murdoch Childrens Research Institute, Parkville, Victoria, Australia
    J Adolesc Health 39:214-20. 2006
    ..Most outcome studies of adolescent smokers have focused on tobacco use in the short term. Few have reported on the health of adolescent smokers as they reach young adulthood...
  33. ncbi request reprint Motivational interviewing as a smoking cessation intervention for patients with cancer: randomized controlled trial
    Melanie Wakefield
    Centre for Behavioral Research in Cancer, Cancer Council of Victoria, Carlton, Australia
    Nurs Res 53:396-405. 2004
    ..Smoking cessation of patients with cancer can improve treatment efficacy and survival...
  34. ncbi request reprint Trends in recall and appraisal of anti-smoking advertising among American youth: national survey results, 1997-2001
    Lloyd D Johnston
    University of Michigan, Ann Arbor, Michigan 48106 1248, USA
    Prev Sci 6:1-19. 2005
    ..Further, these trends were significantly associated with various characteristics-most notably, ethnicity, smoking behaviors, and residence in a state with an ongoing tobacco-control program having a media component...
  35. ncbi request reprint Individual versus corporate responsibility for smoking-related illness: Australian press coverage of the Rolah McCabe trial
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Australia
    Health Promot Int 18:297-305. 2003
    ..There is a need to fund public education programs and quit smoking services more adequately to address the complex education task of understanding the nature of addiction to tobacco and the enormity of the health risk...
  36. ncbi request reprint Textual analysis of tobacco editorials: how are Key media gatekeepers framing the issues?
    Katherine Clegg Smith
    Bloomberg School of Public Health, Johns Hopkins University, 624 N Broadway, Room 726, Baltimore, MD 21205, USA
    Am J Health Promot 19:361-8. 2005
    ..The news media's potential to promote awareness of health issues is established, and media advocacy is now an important tool in combating tobacco use. This study examines newspaper editors' perspectives of tobacco-related issues...
  37. ncbi request reprint Secondhand smoke exposure and respiratory symptoms among casino, club, and office workers in Victoria, Australia
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Australia
    J Occup Environ Med 47:698-703. 2005
    ..To examine the association between smoke-free policies, exposure to secondhand smoke (SHS) at work, and self-reported respiratory and sensory symptoms of workers...
  38. ncbi request reprint Media advocacy and newspaper coverage of tobacco issues: a comparative analysis of 1 year's print news in the United States and Australia
    Katherine Clegg Smith
    Department of Health Policy and Management, Faculty of Social and Behavioral Sciences, Johns Hopkins University, Baltimore, MD 21205, USA
    Nicotine Tob Res 7:289-99. 2005
    ..The difference in policy conditions seems to offer contrasting opportunities for advocates in the two countries to use newspapers to promote helpful tobacco control messages for both behavior and policy change...
  39. ncbi request reprint Impact of news of celebrity illness on breast cancer screening: Kylie Minogue's breast cancer diagnosis
    Simon Chapman
    School of Public Health, Building A27, University of Sydney, Sydney, NSW 2006, Australia
    Med J Aust 183:247-50. 2005
    ..To describe the main media narratives in the reportage of singer Kylie Minogue's illness with breast cancer; and to assess the impact of this coverage on bookings for screening for breast cancer by mammography in four Australian states...
  40. ncbi request reprint Exposure to secondhand smoke at work: a survey of members of the Australian Liquor, Hospitality and Miscellaneous Workers Union
    Melissa Cameron
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Carlton
    Aust N Z J Public Health 27:496-501. 2003
    ..To measure workers' attitudes towards and experiences of exposure to secondhand smoke (SHS) in the workplace...
  41. ncbi request reprint Impact of smoking cessation aids and mass media among recent quitters
    Lois Biener
    Center for Survey Research, University of Massachusetts, Boston, Massachusetts, USA
    Am J Prev Med 30:217-24. 2006
    ....
  42. ncbi request reprint Newspaper coverage of youth and tobacco: implications for public health
    Katherine Clegg Smith
    Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21205, USA
    Health Commun 19:19-28. 2006
    ....
  43. ncbi request reprint Looking for boomerang effects: a pre-post experimental study of the effects of exposure of youth to television advertising for nicotine replacement therapy and Zyban
    Sarah Durkin
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia
    Addict Behav 31:2158-68. 2006
    ..This study suggests that exposure to NRT and Zyban advertising in an experimental context does not reliably influence youth smoking-related beliefs, especially those vulnerable to becoming regular smokers...
  44. ncbi request reprint Effects of anti-smoking advertising on youth smoking: a review
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Carlton, Australia
    J Health Commun 8:229-47. 2003
    ..Anti-smoking advertising can influence youth smoking, but whether it does in the context of individual anti-smoking campaigns needs to be the subject of careful evaluation...
  45. ncbi request reprint Effects of exposure of youths at risk for smoking to television advertising for nicotine replacement therapy and Zyban: an experimental study
    Melanie Wakefield
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia
    Health Commun 19:253-8. 2006
    ..Field research taking into account the relatively high volume of pharmaceutical cessation product advertising is needed...
  46. pmc Antismoking television advertising and socioeconomic variations in calls to Quitline
    Mohammad Siahpush
    Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 100 Drummond Street, Carlton 3053 Victoria, Australia
    J Epidemiol Community Health 61:298-301. 2007
    ..To assess the socioeconomic variations in call rates to the Quitline (Victoria, Australia) and in the impact of anti-tobacco television advertising on call rates...