Detail Information
Publications
Original: anti-smoking media campaign messages: theory and practiceElisia L Cohen
Department of Communication, University of Kentucky, USA
Health Commun 22:91-102. 2007..The research identifies the types of advertisements that are most likely to be utilized and underutilized in national and statewide anti-smoking advertising campaigns catalogued in the MCRC database...
Alcohol and tobacco advertising in black and general audience newspapers: targeting with message cues?Elisia L Cohen
Department of Communication, University of Kentucky, Lexington, Kentucky 40506, USA
J Health Commun 16:566-82. 2011..Given the current advertising environment, public health initiatives are needed to counter unhealthy alcohol product advertising messages that target vulnerable populations...
Proscriptive models and evidence in antismoking advertisingAbby Lynn Gold
School of Nursing and Health, Minnesota State University, Moorhead, MN 56563, USA
Health Commun 23:259-69. 2008..01). The research identifies several areas of improvement for antismoking campaigns...
