Susan E MorganSummaryAffiliation: Rutgers University Country: USA Publications
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Detail Information
Publications
Beyond the organ donor card: the effect of knowledge, attitudes, and values on willingness to communicate about organ donation to family membersSusan E Morgan
Department of Communication Rutgers University, New Brunswick, NJ 08901, USA
Health Commun 14:121-34. 2002....- Stories or statistics? Farmers' attitudes toward messages in an agricultural safety campaignS E Morgan
School of Communication, Information, and Library Studies, Rutgers University, New Brunswick, New Jersey 08901 1071, USA
J Agric Saf Health 8:225-39. 2002..This study indicates that narrative-based messages and messages incorporating fear appeals are more favorably evaluated by farmers than messages that simply inform farmers or messages that rely on statistics... - African Americans' knowledge about organ donation: closing the gap with more effective persuasive message strategiesSusan E Morgan
School of Communication, Information, and Library Studies, Rutgers University, New Brunswick, New Jersey, USA
J Natl Med Assoc 95:1066-71. 2003..Implications of these findings to the development of more effective organ donation campaigns targeting African Americans are offered... - Predictors of exposure from an antimarijuana media campaign: outcome research assessing sensation seeking targetingMichael T Stephenson
Department of Communication University of Missouri Columbia, 65211 2310, USA
Health Commun 14:23-43. 2002..Implications for designing future antimarijuana messages based on these findings are discussed... - Family discussions about organ donation: how the media influences opinions about donation decisionsSusan E Morgan
Department of Communication, Purdue University, West Lafayette, IN 47907, USA
Clin Transplant 19:674-82. 2005..Therefore, such myths must be countered effectively if greater consent for organ donation is to be attained... - Facts versus 'Feelings': how rational is the decision to become an organ donor?Susan E Morgan
Department of Communication corrected Purdue University, Beering Hall Room 2114 corrected West Lafayette, IN 47907 2098 USA
J Health Psychol 13:644-58. 2008.... - In their own words: the reasons why people will (not) sign an organ donor cardSusan E Morgan
Department of Communication, Purdue University, West Lafayette, IN 47907, USA
Health Commun 23:23-33. 2008..These findings both support and contradict past studies based on quantitative survey data. Implications for the construction of more effective future organ donor campaigns are discussed... - Entertainment (mis)education: the framing of organ donation in entertainment televisionSusan E Morgan
Department of Communication, Purdue University, USA
Health Commun 22:143-51. 2007..Organ donation is framed in mostly negative terms, with a few notable exceptions. Recommendations for how to address negative framing of organ donation in the media are offered... - Many facets of reluctance: African Americans and the decision (not) to donate organsSusan E Morgan
Department of Communication, Purdue University, Beering Hall, 100 N University St, West Lafayette, IN 47907, USA
J Natl Med Assoc 98:695-703. 2006..2% of the cases correctly classified according to organ donor card status. Recommendations for campaigns targeting African Americans' willingness to donate organs are offered... - The challenges of social marketing of organ donation: news and entertainment coverage of donation and transplantationTyler R Harrison
Department of Communication, Purdue University, Beering Hall Room 2114, West Lafayette, IN 47907 2098, USA
Health Mark Q 25:33-65. 2008..Understanding the broader environmental context of organ donation messages highlights the issues faced by social marketing campaigns in persuading the public to become potential donors...