Detail Information
Publications
The spread of behavior in an online social network experimentDamon Centola
Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02142, USA
Science 329:1194-7. 2010..The behavior spread farther and faster across clustered-lattice networks than across corresponding random networks...
An experimental study of homophily in the adoption of health behaviorDamon Centola
Sloan School, Massachusetts Institute of Technology, Cambridge, MA 02142, USA
Science 334:1269-72. 2011..We found that homophily significantly increased overall adoption of a new health behavior, especially among those most in need of it...
