Research Topics

R J Donovan

Affiliation: University of Western Australia

Country: Australia

TARPARE: a method for selecting target audiences for public health interventions
R J Donovan
Health Promotion Evaluation Unit, Graduate School of Management, University of Western Australia
Aust N Z J Public Health 23:280-4. 1999
Positive versus negative framing of a hypothetical infant immunization: the influence of involvement
R J Donovan
Graduate School of Management, Department of Public Health at the University of Western Australia, Nedlands
Health Educ Behav 27:82-95. 2000
Using sponsorship to promote health messages to children
B Corti
Department of Public Health and the Graduate School of Management, University of Western Australia, Nedlands, Australia
Health Educ Behav 24:276-86. 1997

TARPARE: a method for selecting target audiences for public health interventions
R J Donovan
Health Promotion Evaluation Unit, Graduate School of Management, University of Western Australia
Aust N Z J Public Health 23:280-4. 1999
..This paper presents a model to assist the health promotion practitioner systematically compare and select what might be appropriate target groups when there are a number of segments competing for attention and resources...
Positive versus negative framing of a hypothetical infant immunization: the influence of involvement
R J Donovan
Graduate School of Management, Department of Public Health at the University of Western Australia, Nedlands
Health Educ Behav 27:82-95. 2000
..The authors found positive framing to be superior for low-involved respondents, but there was no framing effect for high-involved respondents...
Using sponsorship to promote health messages to children
B Corti
Department of Public Health and the Graduate School of Management, University of Western Australia, Nedlands, Australia
Health Educ Behav 24:276-86. 1997
..e., "Don't smoke"). The implications for health sponsorship and the promotion of commercial products to children are discussed...